5 Tips to Increase Editorial Content on Dering Hall
Urban Organic Chicago High-Rise Family Room by Amanda Webster Design, Inc. | Photography by Renae Lilly
Dering Hall features the incredible work of our members in our editorial section, which is called the Journal. We write articles, including house tours, product round-ups, event coverage and more, that showcase the beautiful projects and products of our designer talents. We aim to include as many members as possible in these features. Below are 5 tips to help you better connect your products with our editors.
1. Respond to the Editorial Calendar
Our customer service team sends out a monthly editorial calendar listing the upcoming articles our editors are working on. We strongly encourage you to submit any products you have that fit with the upcoming topics. When the editorial team is creating product round-ups and other articles, the submissions list is one of the first places they go to source content.
2. Tag Your Products Correctly
To ensure that your products can be easily found, make sure that products are tagged correctly. Incorrectly tagging products means that they may be missed when the editorial team is sourcing for stories. Please do not over-tag products in an effort to increase the places they appear. This is frustrating to editors and users alike.
3. Tell Us About New Products
We want to tell our readers and visitors about your new products. Whether you are introducing one new piece to market or launching a whole new line, let us help you market these new items. To start, tell your account manager about any new pieces and upload them to your storefront. This will help us strategize the best way to promote the items and ensure that your profile stays fresh and up-to-date. Pictured above is an image from Amanda Webster Design, Inc. which was featured in the article Sky-High Living Rooms with City Views.
4. Upload the Best Quality Imagery
If possible, use professionally shot photos for your profile. Even lighting is important as well, so that users don’t confuse shadows for different colors on the product. Try to shoot against a white background, especially since primary product images will be silhouetted against white. A good example is a glass or lucite product—if it’s shot against a colored background, when silhouetted, the product may appear to be that color. Remember, since this is a website, the photo of the product is the product, in a way! The product above, the Ballroom Diamond Cut Pendant from Marie Burgos Design, was featured in the article Textured Glass Pendant Lights.
5. Let Us Know When You Are Participating in Events
The Wo-Man Cave by Kelly Hohla Interiors | Photography by John Merkl
We like to promote events, including showhouses, trade shows, panels, etc., that our members are involved with. We can support these events in various ways, including on social media and in blog posts, so make sure to provide your account manager with the details. The design above, The Wo-Man Cave by Kelly Hohla Interiors, was presented at the 2019 San Francisco Decorator Showcase and featured in the article Discover Room Images from the 2019 San Francisco Decorator Showcase.