Frequently Asked Questions

What are Promote-a-Shop Banners?

Promote-a-Shop Banners are online ads promoting selected products from a brand or dealer.  The banners hyperlink to the shop and provide more visibility  and traffic for participating sellers.

What are the benefits of Promote-a-Shop Banners for sellers?

• Banners offer a new way to promote an entire brand or storefront on Chairish

• Sellers can feature their shop in one of the most trafficked areas of Chairish 

How Does it Work:

• Two Chairish Shop banner ads will appear on the bottom of all collection pages 

• The ads will rotate through a limited number of banners to produce a consistent amount of visibility and clicks among participating sellers

• There is a limit to the number of sellers who are able to participate, so we can ensure each participant gets a strong return on their investment

• While sellers will not get to choose where their banner is displayed, they will be guaranteed a certain amount of impression to their banners per month

• Banners feature the avatar image, shop name, and the first three products in their shop 

• In 2022, sellers can sign up starting any month, but will need to commit to continuing banner ads through the end of the year.  The earlier they sign up, the lower the cost per month will be for each participating seller.  

• Spots are limited and once filled, sellers will not be able to sign up for a banner ad until a spot opens up.

• If spots are filled, sellers will be put on a waiting list and notified when a spot is available.

How much does it cost?

The value of the banners are $500 per month, but the cost per month varies depending on when the seller opts into the promote-a-shop program.  All participants will need to commit to participate through the end of the year, regardless of when they begin.  Charges will happen monthly and participating sellers will have the ability to extend or cancel their participation at the end of the calendar year.

How are sellers charged?

Promoted Banners are treated as a subscription and each subscription starts the month the seller signs up and continues through the end of the year with more generous terms for sellers who sign up earlier in the year. 

Sellers are charged monthly on the first day of the first billed month. 

For sellers who want to continue utilizing Chairish banners in 2023, we will offer more flexible packages in the fourth quarter moving forward.  

What if a seller signs up for a plan and wants to cancel halfway through?

The banner ads will continue to renew and cannot be canceled.  A seller can indicate cancellation at any point through the year and will not be continued into the new year.  If the seller is insistent, they will be back charged the full value of the program ($500 / month) for their previous months.   In most cases, it will be more cost effective to simply honor the contract through the end of the year.

Can a single seller purchase multiple banners?

Yes, though the pricing is consistent per banner.

Can sellers choose the products that are featured in the banner?

The system automatically selects the first three products in the storefronts.  For elite members who can merchandise their storefronts, they can choose featured products by default.  

What if one of the featured items in the banner sells before the end of the month?

The banner links to the entire storefront, not to specific PDP pages, so the item will continue to be featured as representative and will refresh at the first of the next month.

Can sellers choose the color of the banner?

The colors of the banners rotate among a palette of 12 and are designed to draw the attention of the user.  Because we don’t want these banners to look uniform, colors are chosen automatically.

How large are the banners?

468 x 60

Have we tested these banners?

Yes.  We ran a test with several shops for several months and the results were extremely strong.  We were able to track impressions, click through rates, favorites, and sales from the banners.  Using that data, we’ve priced this marketing tool to offer an aggressive CPC to our sellers.

Are you anticipating any increase in the price of banners?

Yes, the investment will increase $50 per month through the remainder of 2022 until we reach the full value of the banners at $500 per month.  Those who opt into the program in 2022 will have the right of first refusal to extend their banners into 2023 with more flexible plans.  

How will Chairish sellers be able to see how banners perform?

Our elite members will have banner performance metrics as part of their Quarterly Business Reviews.  This will include impressions, click through rates, and sales from banners.

What if a seller has less than three listings? Can they participate in Promote-a-Shop?

A seller must have at least 10 active listings to participate in Promote-a-Shop.

How many spots are available for Promote-a-Shop?

By the end of the year, 90 spots will be available for banners on the Chairish website.  We want to limit the number of banners to ensure all participants get as much as possible from the program.

What product improvements are you anticipating in the future?

Based on the success of this program, we will be evolving it to become more turnkey - much like the promoted listings product - where management can be done directly from a sellers’ dashboard.  We will also be looking at category specificity and even exclusivity among categories for select sellers.  

Does this appear on iOS or the Android App?

No.  These banners appear only on web and mobile  web browsers.

How are sellers charged?

Promoted Banners are treated as a subscription.  Sellers on the annual or seasonal plan are opted in to renew unless they reply to the renewal notice to cancel.  The three month plan renews every quarter and the one year plan renews annually.  

Sellers are charged monthly on the day of sign-up, but banners run from the first day to the last day of the month.  

As an example, if a seller signs up for the season plan on March 20.  They will be charged $500 on March 20, April 20 and June 20, but their banner will run from April 1 - June 30.  

Do sellers need to sign an agreement to sign up?

Sellers need to agree to a standard agreement when they sign up for promote-a-shop.  

What if a seller signs up for an annual plan and wants to cancel halfway through?

Annual plans renew every year and cannot be canceled.  A seller can indicate cancellation at any point through the year and will not be continued when the membership comes up for renewal.

Can a single seller purchase multiple banners?

Yes, though the pricing is consistent per banner.

Can sellers choose the products that are featured in the banner?

The system automatically selects the first three products in the storefronts.  For elite members who can merchandise their storefronts, they can choose what is featured in the banner by default.  

What if one of the featured items in the banner sells before the end of the month?

The banner links to the entire storefront, not to specific PDP pages, so the item will continue to be featured as representative and will refresh at the first of the next month.

Can sellers choose the color of the banner?

The colors of the banners rotate among a palette of 12 and are designed to draw the attention of the user.  Because we don’t want these banners to look uniform, colors will be chosen automatically.

How large are the banners?

468 x 60

What do the banners look like?

There is an example of a banner at the bottom of this page.

Have we tested these banners?

Yes.  We ran a test with several shops for a full month in early 2022 and the results were extremely strong.  We were able to track impressions, click through rates, favorites, and sales from the banners.  Using that data, we’ve priced this marketing tool to offer an aggressive CPC to our most valuable sellers.

Are you anticipating any increase in the price of banners?

As we continue to evolve this product, the investment may fluctuate, but those that sign up for multi-month plans will be locked in at the rate when they sign up.

How will Chairish sellers be able to see how banners perform?

Our elite members will have banner performance metrics as part of their Quarterly Business Reviews.  This will include impressions, click through rates, and sales from banners on a quarterly basis.

What if a seller has less than three listings? Can they participate in Promote-a-Shop?

A seller must have at least 10 active listings to participate in Promote-a-Shop.

How many spots are available for Promote-a-Shop?

Right now, only 100 spots are available for banners on the Chairish website.  We want to limit the number of banners to ensure all participants get as much as possible from the program.

What product improvements are you anticipating in the future?

Based on the success of this program, we will be evolving it to become more turnkey - much like the promoted listings product - where management can be done directly from a sellers’ dashboard.  We will also be looking at category specificity and even exclusivity among categories for select sellers.  

Does this appear on iOS or the Android App?

No.  These banners appear only on web and mobile  web browsers.