Paper Mills
Paper Mills wanted to feature their full collection in a single story. The result was this piece put together by the world-class editorial team.
As a result of the piece, Paper Mills experienced a 28% increase to product and profile views. Almost more importantly, the actions visitors took on that pages increased even more. There was a 37% increase in tearsheet volume and a 60% increase in the number of leads after this single story.
28% increase to product and profile views
37% the tearsheet volume in one month
60% the number of leads in one month