• 23% increase to product and profile views

• 3xs the tearsheet volume in one month

• 2xs the number of leads in one month

Kravet

Kravet leveraged existing designer relationships to promote their work with their sponsored content. Their feature See How Six Top Designers Use Their Work was a premium feature promoted in the Dering Hall website, eNewsletter, social media channels and content partner networks.  

As a result of the piece, Kravet experienced a 23% increase in product and profile views, 3 times the volume of tear sheet activity and more than 2 times the number of inquiries month over month.  The positive benefits from the article lasted several months.