Leading Online Home Furnishings Platform Chairish Announces Significant Strategic Expansion
Chairish will unite its portfolio of sites into a singular shopping destination to become the most comprehensive source for high-end home furnishings
January 21, 2020 09:00 AM Eastern Standard Time
SAN FRANCISCO--(BUSINESS WIRE)--Chairish, best known as the beloved marketplace for chic and unique home furnishings, today announces a major strategic brand expansion, solidifying its position as the leading online shopping destination for the high-end home.
Chairish Inc. will integrate its portfolio of sites, including Chairish, DECASO and Dering Hall, into one shopping experience on the Chairish.com platform. As the most extensive online shopping destination for luxury home furnishings, Chairish.com will offer a vast assortment of vintage and antique pieces coupled with a mix of best-in-class items from current designer brands, galleries and exclusive makers and artisans. Additionally, Chairish will welcome international sellers into its marketplace to augment the platform’s high-end inventory.
Via this single, easy-to-use and comprehensive marketplace, Chairish.com will connect 25,000 interior designers and 2.5 million affluent shoppers monthly to over 450,000+ home furnishing items.
In support of this expansion, Chairish will unveil a new brand identity and aesthetic experience. Chairish’s new look and feel will reflect the brand’s evolution to a luxury destination while retaining its signature style and joyful eclecticism.
Further demonstrating its category leadership, Chairish will launch a significant editorial program including two exciting new initiatives – The Chairish Podcast series, hosted by design industry veteran Michael Boodro, and the Chairish print magazine, which will celebrate individual style in home design. The podcast is now available on multiple platforms, including Apple Podcasts. The premier issue of the Chairish magazine will debut in Fall 2020.
“Over the past year, Chairish has seen tremendous growth. We have increased our trade membership 160% and inventory by 50%. Plus, our average selling price is up 36%. With our expansion, we expect to see continued growth across all product categories to further strengthen our position as the most comprehensive, curated destination for the high-end home market,” said Gregg Brockway, CEO and Co-Founder of Chairish.
“By adding to Chairish the best inventory and editorial content from our sister properties, DECASO and Dering Hall, and by aggregating all of our audiences into one site, we’re simplifying discovery for our buyers and maximizing sales for our sellers. Buyers benefit from a one-stop shop offering exceptional vintage, antique, contemporary and made-to-order pieces from around the world. Sellers benefit by getting their products in front of an even larger audience of affluent design shoppers, particularly our large trade community,” said Anna Brockway, President and Co-Founder of Chairish.
"I am excited about this smart, strategic move by Chairish Inc. In our changing market, every aspect of the design industry must be reconsidered to make it more attractive and easier to do business and to open up more creative possibilities. Leveraging their state-of-the-art technology, marketing prowess and operational rigor, Chairish is poised to be the most compelling online marketplace destination for the luxury home furnishings category. This move is an industry game changer, addressing designers’ need for a fast, expertly curated platform and supporting the needs of brands, artisans and dealers, who need an efficient way to connect with buyers,” said Peter Sallick, Dering Hall Co-Founder and Chairish Inc. Strategic Advisor.
DECASO and Dering Hall inventory has begun to migrate to the Chairish.com platform, and visitors to these sites will be redirected to Chairish.com in the coming months.
Media Contact
Lauren Urband
THE CONSULTANCY PR
lurband@theconsultancypr.com