Characteristics of Products with the Most Inquiries
Dering Hall is home to over 90,000 exceptional and high-end pieces. Designers and consumers continue to use Dering Hall as a top sourcing and discovery tool for their design projects. For Dering Hall brands, generating inquiries for their products is one of the most important aspects of membership. Taking a look at some of the products with the most inquiries on Dering Hall, there are definitely some similarities in the products that get the most attention.
Here are some commonalities of products with the most inquiries:
Featured in Editorial
The Dovetail Modern Round Drapery Rod is one of the most inquired-upon pieces on Dering Hall. It was featured in a collection in January 2019.
Many of the products that generate the most inquiries have been featured in at least one article or collection on Dering Hall. Being featured in Dering Hall editorial means more coverage for your brand and more awareness for your products. The Dering Hall editorial team publishes more than 10 articles per week, which means there are multiple opportunities to get your products featured. Dering Hall members can submit their products for consideration in upcoming stories by using the editorial calendar.
Customization Options
The Clear Band Sconce by John Pomp offers a large selection of available swatches.
Many of the pieces listed on Dering Hall are handmade and made to order, which means they can be customized according to the buyer’s preferences. Since furniture and lighting are the most popular categories on Dering Hall, it should be no surprise that many of the products listed come with made to order options such as fabric type, finish, glass color, etc. Being able to customize a product to ensure it fits with the design aesthetic is a major plus for consumers and designers who are searching for the right pieces.
In-Situ / Lifestyle Shots
Forbes & Lomax’s Unlacquered Brass Light Switches are shown on-wall in addition to the product shots.
Product photography is one of the most important elements when listing your products online. You want to ensure that viewers can see as much detail as possible, so they can envision what they will look like within their own home or space. In addition to silhouetted product photography, many of the most popular products on Dering Hall feature photos of the products already incorporated into a design space. This is extremely helpful to consumers to get a true sense of the product in a design aesthetic.
Detailed Descriptions
The Bijout Oval Chandelier XLarge by Serip Lighting provides detailed information and product specifications.
When it comes to listing products, your descriptions can make or break your chances of getting an inquiry. During the sourcing process, consumers and designers are likely looking at many products at a time. Detailed product descriptions tend to generate more interest because they can help illustrate some of the key elements of the product and describe the craftsmanship and high-quality materials within the design. You also want to make sure to include standard details such as dimensions, available customization options, lead times, and pricing (if possible). By providing these details upfront, you can help expedite the process and generate more inquiries for your product.