Barbara Friedmann to Represent Dering Hall at DFA E-Commerce Summit

The DFA is hosting their first-ever summit next week on how E-Commerce is impacting the Interior Design industry. As technology continues to change our landscape, the DFA is leading the conversation on how to adapt and has asked Dering Hall to participate.

Dering Hall will be represented by Barbara Friedmann, Vice President of Brand Relations.  Barbara will be joined by other leading-edge companies in design, from 1st Dibs to DesignerInc.   Each representative will share what they are finding in the industry in terms of online behavior, migration, and adoption.  It promises to be an informative session.

The presentations will offer differing perspectives on the current state of E-Commerce in the design industry, and opinions on what the future holds.  All attendees will then be asked to participate in spirited round-table discussions to address relevant topics and questions.  Dering Hall's May Webinar will focus on this topic and what comes out of this monumental summit.   If you are not able to attend the E-Commerce Summit, we invite you to participate in this free webinar on May 17.  

The question isn’t if, but when and how the internet plays a bigger role in our industry.  Dering Hall is thrilled to be part of the conversation, and we invite you to join us.