The 2019 Dering Hall Webinar Calendar was announced this week. See what’s in store this year at Dering Hall and register for your favorite events to enjoy. A big thank you to everyone for their suggestions and input in putting together this calendar. Here’s to a wonderful 2019 in the world of design!

The Top 10 Design Events for 2019

January 24, 2019

We will kick off the year going over some of the top design events of the next 12 months with industry veterans who have experienced them all. Learn some tips and tricks and the key benefits from each event so you can decide which may be right for you. Whether you are a design brand or a professional, this rundown will be invaluable as you plan for the year ahead.

Get More from High Point Spring Market

February 21, 2019

The organizers of High Point are back to share their secrets on getting the most from High Point Spring Market. Spring Market is a little early this year, so now is the time to plan, strategize, and organize so you can get the most in high-end design at the market. We will be joined by leaders of the High Point Market and handpicked style-spotters who will answer your questions and provide a sneak peek on the trends you can expect to see in North Carolina.

Using Instagram to Promote Design

March 21, 2019

Back by popular demand! Learn the latest from Instagram on the tricks to getting followers, becoming an influencer, and how to create engagement and possibly book products or sell products through Instagram. We will be joined by Instagram experts who will help break down the latest in the algorithm, how to create better stories, and things to avoid on Instagram.

How to Get a Project Published

April 18, 2019

Get practical tips on pitching your projects to high-end design magazines, blogs, and websites. We’ll be joined by Kendell Cronstrom, Editor-in-Chief of Cottages & Gardens New York and the Hamptons who will explain what sets certain projects apart and things you can do to increase the likelihood​ of getting published.

Building your Network

May 23, 2019

For many designers, network referrals are the main driver of new clients. What is the best way to build your network, both online and in person, when you are a designer or a maker in high-end design. We’ll break down some creative, easy ways you can expand your social sphere to create more interest and awareness and referrals for your business.

10 Tips to Get More Business from Your Website

June 20, 2019

Whether you are a fine maker of chairs or a professional interior designer, your website is often the first impression people get of your work and your talent. What are some ways you can keep their attention once on your site and convert that interest into a sale or a project? Using real-life examples and demonstrating simple tricks, our panel of webmasters and commerce experts will walk through the things to avoid and embrace to get more business online.

How to Turn One-Time Clients into Advocates

July 25, 2019

Referrals are the number one source of new business for both high-end design brands and professionals. How can you make your existing clients better promote what you do and why you are special? Join us to learn best practices and new ideas into how you extend the life of your current clients and even have them endorce you for future projects.

Getting Started with Google Ads

August 22, 2019

Google Ads encompasses everything Google offers to advertisers including search, display, mapping, video and more. It can feel overwhelming to start advertising with Google, but they have actually made it easier than ever to start building your business through Google. Join us and an expert from Google as we explore the most effective ways to use Google Ads to build your design-based business.

10 Digital Trends in Design

September 19, 2019

Are brands moving online? What is the impact of quick ship? What technological advances are interior designers starting to use in projects? Join us as and our special guests as we look at the top 10 digital trends in design and their impact on the industry.

How to Use Pinterest to Sell Products

October 24, 2019

Pinterest is a wonerful medium to generate sales for high-end brands and makers, but it can be difficult to know the best way to use the platform. Join us and an expert from Pinterest as we discuss how to get started with Pinterest and some key insights and ideas behind generating new and repeat business from the site.

How to Use Facebook to Book Projects

November 28, 2019

Assuming Facebook is still around next November, we will explore how to build campaigns, ads, and segments to book more projects using the platform. Join us as we welcome a special guest from Facebook to answer your questions and give best practices to get the most from the platform.

Out-of-the-Box Ideas to Generate More Business in Design

December 20, 2019

It’s the end of the year, and it is time to get creative! As you start your planning for 2020, enjoy a webinar on some creative, out-of-the-box ideas to generate more business in design. We will have a panel of industry experts offer their insights, ideas, and more in this dynamic, fun, end-of-the-year webinar at Dering Hall.