Chairish
Chairish the Holidays Sale - Lighting
November 20 - November 23, 2022
Participation and pricing
What is the Promotion?
Chairish is planning a temporary sales event featuring our very best Lighting sellers. As a select seller, you have the opportunity to temporarily markdown your Chairish storefront for a limited time during this special promotion period.
The Chairish the Holidays sales event will launch around the seasonal Black Friday / Cyber Monday promo period.
You are invited to participate in our 4-day Lighting promo, from Sunday, November 20 through Wednesday, November 23.
Am I required to participate?
This is an optional event. You are not required to participate.
How can I make sure my storefront is included in the sale?
Simply complete the 3-step form included in the email you received by EOD Friday, November 4 at 5pm ET.
How long will my storefront be on sale?
Your entire Chairish shop must be on sale for the duration of the promotion. You will set the markdown % for this limited time.
When will markdowns take effect?
Markdowns will take effect at 12:00AM Pacific Time on 11/20/2022 and terminate at 11:59PM Pacific Time on 11/23/2022, when your items will return to their previously last published price.
Is there a minimum percentage I can take off and be included?
Temporary markdowns must be a minimum of 10%. We recommend a 20-25% discount or more as our internal data shows discounts at this level and beyond are most compelling. The average discount of items sold during temporary sales in 2021 was 20.4%.
Will the temporary discounts be applied to both list and net pricing?
Yes, the discounts will be applied to both your listed price and net price, if you have offered a trade discount. We’ve offered visual examples (below) on what Chairish visitors will see on your products.
End-User View
This image shows how an end-user will see the discounts on your item. The discount will be displayed (here: 30% off) along with the original price crossed off.
Trade User View
This is example shows how a trade user would normally view their trade discount on a selected item.
This shows what the trade user will see during the temporary sale. We will also have language that conveys urgency, as you can see with this example: “Sale Ends Today” to encourage purchase.
Promotion
How will the sale be Promoted?
The sale will be heavily promoted on our homepage, via email and social channels.
Will individual notifications be sent to those who have favorited an item in my shop?
Yes. Anyone who follows your Chairish shop or has favorited a live item in your shop will receive an email notification with details of the limited time sale on the first and last day of the promotional period.
Is there a way I can help promote the sale?
Yes. We have provided badges and banners to promote your temporary markdowns via your own social channels, email or on your own website.
Are there any guidelines around social media promotion?
Please be sure to only post these during the promotion period and of course, be sure to tag your instagram stories with @chairishco and #foundandchairished so that we can repost
Where should I go if I have more questions?
If you have more questions on the promotion, please reach out to your account executive or simply email sales@chairish.com.