Participation and pricing
What is Chairish the Days?
Chairish the Days is a limited, 4-day temporary sales event. This will be Chairish’s largest sales event of the year!
Am I required to participate?
This is an optional event. You are not required to participate.
How can I make sure my storefront is included in the sale?
Simply Complete this simple 3-step form no later than Wednesday, March 9, 2022 at 2pm ET to be included in the sale.
How long will my storefront be on sale?
Your entire Chairish shop be on sale for the first 72 hours of the promotion 3/21/2022 - 3/23/2022. You will set the markdown % for this limited time.
When will markdowns take effect?
Markdowns will take effect at 12:00AM Pacific Time on 3/21/2022 and terminate at 11:59PM Pacific Time on 3/23/2022, when your items will return to their previously last published price.
Is there a minimum percentage I can take off and be included?
Temporary markdowns must be a minimum of 15% for this sale only, as we are marketing this as the biggest sale of the year and limiting the number of days. We recommend a 20-25% discount or more as our internal data shows discounts at the 20% level and higher are most compelling.
Can I choose to markdown selected products, rather than my entire storefront?
To participate in the promotion, you will have to take a temporary discount on your entire storefront.
Will the temporary discounts be applied to both list and net pricing?
Yes, the discounts will be applied to both your listed price and net price, if you have offered a trade discount. We’ve offered visual examples (below) on what Chairish visitors will see on your products.
End-User View
This image shows how an end-user will see the discounts on your item. The discount will be displayed (here: 30% off) along with the original price crossed off.
Trade User View
This is example shows how a trade user would normally view their trade discount on a selected item.
This shows what the trade user will see during the temporary sale. We will also have language that conveys urgency, as you can see with this example: “Sale Ends Today” to encourage purchase.
Promotion
How will Chairish the Days be Promoted?
Chairish the Days will be the most marketed sale of the year for Chairish. In addition to the homepage feature and email marketing campaigns, our PR team is doing a large push for press coverage, which also includes additional outreach to relevant affiliate partners.
Will individual notifications be sent to those who have favorited an item in my shop?
Yes. Anyone who follows your Chairish shop or has favorited a live item in your shop will receive an email notification with details of the limited time sale on the first and last day of the promotional period.
Is there a way I can help promote the sale?
Yes. We have provided badges and banners via this link to promote your temporary markdowns via your own social channels, email or on your own website.
Are there any guidelines around social media promotion?
Please be sure to only post these during the promotion period and of course, be sure to tag your instagram stories with @chairishcoand #foundandchairished so that we can repost!
Where should I go if I have more questions?
If you have more questions on the promotion, please reach out to your account executive or simply email sales@chairish.com.