We believe in the power of the Internet to reach and serve trade and consumer audiences with world-class editorial and digital tools that drive discovery, enable project organization, and generate leads
It is the only technology platform created by industry leaders to effectively serve the design community
Dering Hall makes great design accessible
The print media landscape no longer serves the design community and offers fewer opportunities for editorial coverage
Design brands are increasingly competing for designer relationships and consumer attention against companies with strong online resources
More designers are shopping and specifying from their devices, expecting easy access to information, tear sheets and other digital tools
Consistently creating quality informative digital content is expensive, time-consuming, and beyond the skillsets of many design brands
Most traditional marketing investments offer little insight into performance
A digital marketing platform that produces results you can measure
Complete brand profile and product database published on Dering Hall
Inclusion in Dering Hall original editorial, including access to our daily editorial submissions program
Access to our analytics dashboard for your brand, so you can measure your return on investment
Geo-location targeting to drive traffic to your showrooms
Features are created daily by leading Editors Michael Boodro and Dennis Sarlo, formerly of Elle Decor and Architectural Digest, respectively.
Dering Hall shares its content across a proprietary network of websites, eNewsletters and social media channels, and makes content available for members to use on their respective channels.
Syndication partners include Elle Decor, Cottages + Gardens, California Home + Design, Editor at Large, Forbes Life, Quintessence, Go Design Go, Veranda, House Beautiful
Design Centers include San Francisco Design Center, Boston Design Center, Seattle Design Center + ongoing conversations
Over 40,000 Designers and Millions of Consumers with a Design Buyer Profile
More than just world-class editorial:
Articles and directories that link directly to your profile and products
Measure activity at every stage of the sales funnel with Dering Hall's exclusive analytics dashboard
The dedicated editorial coverage you always wanted on your company:
All sponsored content is designed to educate prospects and elevate the perception of your brand
Sponsored Content increased product and profile site visits, boosted tear sheet volume and generated more leads.
Design center websites like the SFDC website are beautiful and are searchable by showroom, but not by the products in those showrooms. By adding product search to their website, design centers can support their showrooms by creating a true digital design center experience for their tenants and brands in a new and functional way. Ultimately, product search leads to foot traffic.
The SFDC product search launched in late April.
Dering Hall is currently in conversation with other design centers to add this functionality to their websites.
Dering Hall continues to invest in technology to better serve the design marketplace:
Adding geo-location technologies to highlight showrooms
Creating design center search tools
Expanding our data analysis tools and market research reporting
Adding new navigation and filters to aid onsite search by category
Creating enhancements for multi-brand companies
Prototyping visual search
